Imagine an engineering team that always knows why it's building what it's building

October 2026

Decisions that used to take days take minutes. Scope answers itself. Every person on the team, from the developer to the QA engineer to the salesperson, can explain each roadmap item as a problem a real customer has. Estimates hold, rework is rare, and what ships is what was needed.

Does that look like utopia to you? It doesn't have to be. On 29 October at 20:00 CET, I'm running a webinar on what separates teams that work like this from teams that are working hard and still drifting. You'll see one of the mechanisms behind it. You'll also get one exercise, the naming test, that you can run in under an hour to see where your own organisation stands.

If you're in a leadership role, whether as a CEO, a CTO or an engineering manager, this is what your organisation could look like. Join the webinar for a first look at the tools I work with, and what they could start to change for yours. Save your seat →


Webinar, 29 October 2026, 20:00 CET. Free to attend.

Register here →